Dubai, United Arab Emirates - February 4, 2020: Entrance of Terra Sustainability Pavilion at the EXPO 2020 at sunset built for EXPO 2020 scheduled to be held in 2021 in the United Arab Emirates (Creative Family / Shutterstock.com).
UAE nation branding encounters early headwinds

The UAE’s slickly managed reputation has lately taken hits for well-publicized offenses including human rights abuses and spying.

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