In late September, RS reported that Israel is paying a cohort of 14-18 social media influencers an estimated $7,000 per post through a firm called Bridges Partners. The filing, disclosed under the Foreign Agents Registration Act, indicated that Israel began paying these influencers in June as part of a campaign called the “Esther Project.”
Yet, despite this cohort posting on social media for the past five months, not a single influencer working for Israel appears to have publicly acknowledged their work for Israel. Today, the Quincy Institute (the parent organization of RS) and Public Citizen sent a joint letter to the Department of Justice in an effort to change that.
The letter asks the Department of Justice to compel Bridges Partners to “publicly disclose the names, addresses, and contracts of the influencers paid to perform services on behalf of the Israeli Ministry of Foreign Affairs” as all registered foreign agents are required to do by law.
“Despite their legal obligation to register as agents of a foreign principal, none of these Influencers have filed the required registration statements with the Department of Justice,” reads the letter. To date, the only registered foreign agent on the Bridges Partners contract is Uri Steinberg, an Israeli citizen and Tel Aviv-based consultant with experience in the Israeli Ministry of Justice and Ministry of Tourism.
Craig Holman, Government Affairs Lobbyist for Public Citizen, explained in an email to RS that by concealing the identities of the influencers, Americans are left in the dark. “Americans deserve to know who is paying for the messages being transmitted through social media influencers,” said Holman.
Ben Freeman, Director of QI’s Democratizing Foreign Policy program, told RS last month that the influencers themselves need to register as foreign agents. “If these influencers are knowingly accepting money from the Israeli government to produce content for the Israeli government that's being viewed by thousands or millions of their followers in the U.S., it's not at all clear why they would not be required to register under FARA,” said Freeman.
While the letter focuses on Bridges Partners, there may be other influencers on separate contracts being paid by Israel. A firm called Genesis 21 Consulting was hired by the Israeli government in August for “Strategic communications support, content creation, and influencer outreach aimed at improving Israel's public image.”
A filing disclosed by another firm working for Israel called Show Faith by Works indicated the firm would “identify Social Media influencers to hire in exchange for favorable coverage” as part of a $3.2 million contract to influence evangelical Christians.
The Israel Ministry of Foreign Affairs later told Haaretz that, "Claims regarding an agreement between the State of Israel and the company Show Faith concerning geofencing and payments to influencers are false.”
